TennisDirect: TVC Bumper Eurosport

When TennisDirect partnered with Nike to sponsor a program on Eurosport, the goal was to create a TVC bumper that promoted both brands and highlighted Nike’s 2022 tennis collection. TennisDirect provided only their logo, and Nike supplied a few photos of models. Both the logo and photos needed to be animated to create a dynamic and cohesive visual.

The animation was carefully created to match Nike’s 2022 style, ensuring the animations would work seamlessly together. The bumper delivered a clear message: "This program is made possible by TennisDirect.nl and Nike". It successfully positioned TennisDirect as a leading tennis retailer and generated excitement for Nike’s new collection.