Training videos ABHEINEKEN

ABHEINEKEN Philippines is a joint venture between HEINEKEN and Asia Brewery. With this joint venture HEINEKEN drives the brand portfolio, whereas Asia Brewery brews HEINEKEN brands and distributes Heineken® and Tiger in the Philippines.

Because ABHEINEKEN needed to recruit and train it’s own sales force in the Philippines, training videos were essential in educating the new staff.

An important objective producing these training videos was the file size. The videos had to be compressed in a format that was less than 8 Megabytes. This way they could easily be sent through apps on phones like Viber, Skype, WeChat or Whatsapp.