YES! Nestlé POSM

Nestlé, the world’s largest food company based in Switzerland, boasts a diverse portfolio that includes baby food, medical nutrition, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Renowned brands such as Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Vittel, and Maggi are part of the Nestlé family.

In September 2018, Nestlé introduced YES! to the Dutch market. YES! offers a creative range of bars featuring unique flavor combinations like apple & beetroot or quinoa & chili. With five distinct flavors available in both single and multi-packs, YES! is designed to cater to diverse taste preferences.

For the launch of YES!, we developed all on-trade and off-trade Point-of-Sale Materials using a single key visual. This unified design approach ensured consistency across all promotional materials, enhancing brand visibility and consumer engagement.