Vitestro: Crafting a Logo for a Medical Startup

In the early stages of its development, Vitestro, a pioneering medical company, approached us with an exciting challenge: to create a logo that would suit their innovative autonomous blood drawing device. Vitestro’s mission was clear: they aimed to revolutionize the medical field with technology that would enhance efficiency and precision.

After exploring various logo concepts, we introduced a technical element on the first "e" in Vitestro to emphasize their innovative and technical roots as a medical company. A subtle blue block was introduced before the wording of the logo, not only for recognition but also as a foundational element for Vitestro’s future brand identity. This block would later serve as a key starting point for the entire visual identity of the company, anchoring all other brand elements in a consistent, recognizable way.