Various Fayrouz POSM 2017

Fayrouz is a non-alcoholic beverage that has a unique taste of malt and fruit. Originated from Egypt, Fayrouz rapidly expanded its popularity to other countries on the African continent. Nowadays Fayrouz is sold in over 45 countries worldwide.

As part of its international marketing efforts, various Fayrouz Point-of-Sale Materials were developed, including:

• Shelf Stoppers: Designed for Pick N Pay supermarkets in South Africa.
• Shelf Sampling Carts: Also for Pick N Pay supermarkets in South Africa.
• Fayrouz A5 Flyers: Distributed across the Middle East, targeting both on-trade and off-trade channels.
• A2 Posters: Created for outlets in Burkina Faso.

These materials were made to enhance brand visibility and drive consumer engagement in diverse markets.