Ranja: A Classic Reimagined for On-Trade Channels

Ranja, a beloved Dutch lemonade brand established in 1921, became a household name throughout the 1950s and 60s. Known for its nostalgic appeal, Ranja’s focus on creating enjoyable moments for children helped cement its place in family outings.

The task was to design labels for Ranja’s 20cl bottle, tailored specifically for on-trade environments like bars, restaurants, and hotels. The objective was to offer young customers an exciting and refreshing option, aligning with the brand’s heritage. We crafted a design that mirrors Ranja’s visual identity in off-trade channels, ensuring a sense of familiarity while introducing the brand to new settings.