Mistral: Digital Redesign for a Watersports Icon

Founded in 1976, Mistral's early collections were rooted in windsurfing-specific sportswear, hardware, and accessories, establishing the brand as a holistic water sports lifestyle icon. Embracing a love of wind, water, and the spirit of windsurfing, Mistral has since thrived, evolving alongside the dynamic world of water sports.

To continue this journey, Mistral sought to revitalize its digital presence with a website that would reflect its adventurous legacy and appeal to a contemporary audience. With the UX design already underway, the focus was on creating a visually compelling experience that perfectly captured Mistral’s pioneering history and new brand identity. This involved showcasing Mistral's unique heritage while aligning with the fresh and modern outlook of today’s water sports enthusiasts.

The result is a digital platform that not only highlights Mistral’s journey but also enhances its connection with a new generation of adventurers, solidifying its place as a leader in the water sports world for years to come.