Fayrouz Nigeria & Egypt video

Fayrouz, a distinctive non-alcoholic beverage known for its unique blend of malt and fruit flavors, has its roots in Egypt. Recognizing its growing popularity across the African continent, Fayrouz embarked on an ambitious global expansion strategy, successfully entering over 45 international markets.

In 2014, Fayrouz accelerated its growth trajectory, and we were tasked with capturing this momentum through a dynamic animation video. The project aimed to communicate Fayrouz's innovative approach of combining a strong global brand presence with tailored, locally relevant marketing strategies. This video showcased Fayrouz's successful philosophy, highlighting its ability to resonate with diverse audiences while maintaining a cohesive global identity.