Dutch Gold Designs

Dutch Gold is a premium private cheese label created by the Amsterdam Cheese Company in 2014, a renowned brand with five flagship stores located in the heart of Amsterdam. Committed to delivering the finest Dutch cheese to consumers, the Amsterdam Cheese Company sought to elevate its brand presence through a comprehensive redesign of its in-store materials.

Our team was tasked with revitalizing the Dutch Gold brand as part of this extensive project, which embodied the redesign of signage, packaging, and other key visual elements within the stores. The project was led by Art Director Arun van Loveren, with design execution by Jurjen Hendriks. The result was a cohesive and visually striking brand identity that not only enhanced the customer experience but also reinforced the Amsterdam Cheese Company's commitment to quality and tradition.