Training videos ABHEINEKEN

ABHEINEKEN Philippines, a joint venture between HEINEKEN and Asia Brewery, combines HEINEKEN's brand management with Asia Brewery’s brewing and distribution expertise. This partnership allows for the production and distribution of Heineken® and Tiger beer across the Philippines.

As ABHEINEKEN built its sales team, training videos became essential for educating new staff. To ensure easy access, these videos were compressed to under 8 megabytes, allowing them to be shared easily via mobile apps like Viber, Skype, WeChat, and WhatsApp. This approach ensured that all team members could quickly access the training, regardless of their location or internet speed.