Amstel Radler POSM

Amstel Radler combines Amstel beer with sparkling lemon water to create a refreshing, light beer with just 2% alcohol. This easy-to-enjoy beverage is perfect for a wide audience.

After Amstel beer's introduction to Africa in 2016, the brand expanded its portfolio in 2018 with Amstel Radler.

The Point-of-Sale Materials showcased were designed to enhance brand visibility and awareness among target consumers. These materials were utilized across both on-trade and off-trade channels to maximize impact.