Dutch Gold Designs

Dutch Gold is a private cheese label founded and owned by the Amsterdam Cheese Company. The Amsterdam Cheese Company has 5 cheese stores in downtown Amsterdam and focus on bringing the best Dutch cheese to the consumer.

The Dutch Gold cheese labels were part of a massive redesign for all in-store materials, including signage and packaging of the Amsterdam Cheese Company.

Art direction: Arun van Loveren
Design: Jurjen Hendriks